SMU hockey

@smuhockey

Creative Social Media Manager specializing in sports brand development for SMU Club Ice Hockey.

🐎 Built the digital identity of SMU Club Ice Hockey

📱 Managed Instagram, TikTok, X, & Facebook

🎨 Lead Designer for theme night promos and gameday visuals

📸 Coordinating multimedia & community-driven campaigns

Copy

starbucks partnership

I launched a partnership between SMU Hockey and Campus Dining to promote the on-campus Starbucks through a player-led reoccurring series and drink contest. I assisted in creating and managing publishing all digital media content.

This initiative successfully boosted student engagement and increased the team’s visibility through creative, sponsored storytelling.

sclafani’s partnership

I established a strategic partnership with the on-campus bagel shop to launch the “Hat Trick” bagel, a signature item dedicated to promoting SMU Hockey.

Managing all promotional media and secured the establishment as a primary sponsor for our “Hockey Fights Cancer” night.

This collaboration included a community engagement campaign where customers created personalized "I Fight For..." signs, successfully blending team branding with a meaningful cause.